A sister company of Procter & Gamble, it was first invented and introduced to the United States in 1983 by Tom Osborn, a mid-level employee of Procter & Gamble. Talia Frenkel, founder and CEO of This is L. We have experienced strong growth with a team of eight people, overcoming barriers and making our line of organic products available in thousands of stores across the country. Our rapid growth has now allowed us to stand in solidarity with women around the world; from partnering with organizations to ship menstrual products to native communities in South Dakota, to supplying pad-making machines to a women-run company in Tamil Nadu and funding industrial production units in Kenya to create reusable pads for school-age girls. The menstrual care industry has grown considerably in recent years, and new companies like This is L.
have made a name for themselves by being more transparent about their manufacturing process. According to their website, L. This has been a big problem in the sector, as activists at the time pressured tampon manufacturers to reveal what ingredients are included in your products. P&G, which owns brands such as Always and Tampax, says it openly shares the ingredients of its feminine brands on its website.
The acquisition of This is L. is sure to attract a new generation of consumers looking for a different type of brand that focuses on organic products with a social purpose. Frenkel told me that she will continue to work closely with P&G as a consultant and ambassador de L. Other emerging organic menstrual care companies include Cora, Lola and Freda, who are also actively contributing to ending menstrual poverty through various initiatives.
Throughout her career, Fama has been a true pioneer, as she was the first female sales manager hired at P&G Philippines in 1989, one of the youngest women to be promoted to the presidency and the first Asian woman as executive director of the sector in P&G's 186-year history. Fama is a respected leader with a history of business growth, even during her time at North America Baby Care, when she was at the head of Global Feminine Care and as executive director of the feminine and baby care sector.
